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Ready to fix your engineering team and ship excellent software products?
Learn what's blocking your engineering team and see if we should work together in this completely free 30-minute triage call.
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💬 Testimonials
What clients say.
"Everything Jordan does, he does with excellence. He is well thought, well-spoken, respectful, and does incredible work when it comes to the technical aspects as well."Keagan Barnes @ Supra Human
"Jordan is one of those rare people who is capable of balancing his exceptional talents and abilities with humility, patience, professionalism, and a positive attitude."Jamie Kent @ ClickMotive
"Not only does Jordan have an amazing skill set, but he works great with a team or as an individual. He invests 100% into every responsibility and is never afraid to take on a new challenge."Aaron Hancock @ Cox Automotive
"Jordan is without a doubt one of the hardest and smartest working people that I have ever worked with in my career."Ruanne Banse @ ClickMotive
"Your positive attitude and technical excellence are inspiring."Esteban Sarthou @ Hattrick
"It's so nice that you listen. You distill the noise which reduces waste and streamlines processes. And you do it all with a calm demeanor!"MAP Digital
"Serenity was able to bring our team from an average DevOps situation to a well-structured and working one."3SMobile
"It's been enormously refreshing to have someone in the company who seems to have an answer to every problem we encounter."Photobooth Supply Co
"Jordan's clear communication and ability to source and hire a talented team were instrumental in our success"Photobooth Supply Co
"In my career as a programmer, Jordan is the best engineer I have ever worked with."AristaMD
"I consider Jordan a jack-of-all-trades and a master of all of them. On top of that, as a consultant, he is extremely personable, patient, and easy to work with."Salesforce
"Jordan is an incredibly smart and driven individual. His development skills are second to none and his work is top-notch all the way."Zapier
"Jordan is one of the most hardworking people I know, and he inspires people around him to work harder and smarter."Starwood Capital
"Jordan is absolutely excellent at what he does"Sharmin A.
Frequently Asked Questions
What is a Product Turnaround Sprint?
It's the fast on-ramp to a turnaround. In four weeks I embed with your team, find exactly what's keeping you stuck, and start clearing the path so you're moving again within the month. It isn't me handing you a report; we set the roadmap and start fixing the highest-leverage problems together. From there I stay embedded and we run the turnaround until your team is shipping fast, with quality.
What do I actually get during the sprint?
You get clarity: a complete picture of what's working, what's broken, and exactly what to do about it. The deliverable is a Turnaround Blueprint with team assessments, process recommendations, and a prioritized action plan. More importantly, you get peace of mind knowing your team is aligned with best practices that make sense for your situation, not just generic consultant advice. A clear path forward, not endless guessing.
Who is this for?
Founders and leaders at software companies who know something is broken but can't pinpoint exactly what. You're likely spending more on engineering than ever, but shipping less. Your team is drowning, and results aren't matching the payroll.
What kind of companies do you work with?
Post-revenue software teams. Typically SaaS companies that have found product-market fit and are now struggling to scale their engineering organization. If you have paying customers and an engineering team that's not delivering like it should, we're a good fit.
How much does it cost?
The sprint is a one-time fee of $10,000 for 4 weeks. No hourly billing, no scope creep, no surprises. That gets your turnaround moving. Most teams then keep me embedded on a monthly retainer at $7,500/month to run the turnaround with them: clearing blockers, getting the right tooling in place, shaping the roadmap, and the in-depth calls (architecture, hiring, process) along the way.
Will this disrupt my team?
Yes, but it's both a minimal and necessary disruption. I observe and interview during Week 1-2, then work independently during Week 3. Week 4 is collaborative sessions with leadership. Your team keeps shipping while I work.
Who are you?
I'm Jordan Ambra, a coder turned CTO turned founder with 25 years of experience in software engineering. I've built teams, fixed broken ones, and seen every dysfunction pattern. I speak both "business" and "developer" fluently, which means I can translate between the two and find where communication breaks down.
Will you write code or offer staff augmentation?
I roll up my sleeves with your team: getting tooling in place, shaping the roadmap, and clearing the blockers in your way. What I'm not is staff augmentation. I'm not an extra pair of hands to crank through your backlog, and the goal is always to make your team faster, not to make them depend on me. If hiring is part of the problem, building an elite hiring process can be part of the turnaround too.
What if we only have a small team (3-5 engineers)?
Small teams can absolutely benefit from the sprint. In fact, dysfunction in a small team is often easier to fix: fewer layers, faster changes. The audit scales to your team size, and the blueprint focuses on what matters most at your stage.
How do we work together?
I'm very easy to work with! The first step is a completely free 30-minute triage call. We'll talk about your situation and determine if running a sprint is worth it. If we decide to work together, I'll send over a payment link and lightweight contract, and we'll schedule the sprint for a time that works mutually. After the sprint, we can discuss ongoing support options.