The situation. A funded B2B SaaS company with a market waiting and a prototype straining to become a product. The early version proved the idea. It also didn’t work very well, and every week of building on it made that worse. I came in to reset the foundations: rearchitect the product, help build the real version, and build out the engineering team around it.
What I found. Prototypes are supposed to be thrown away, and this one had quietly become the plan. There was no architecture underneath it, just accumulation. The team was working hard; the work just had nothing solid to compound on. The move wasn’t to polish the prototype. It was to keep what it had proven and rebuild what it stood on.
What we did. We rearchitected around everything the prototype had taught them, and this time built it to grow: an architecture that could ship in months and scale for years. I built alongside the team while we hired it out, deliberate hires, one at a time. And once real customers were on the new product, we made the move that mattered most: opening it up as a platform, so customers and third parties could build their own apps on top of the data pipeline and put it to work for their machine learning and AI.
The result. $0 to $15M ARR in 18 months. The business did the selling; engineering made sure it never had to wait. The real product shipped fast, the platform grew an ecosystem of apps the company never had to build itself, and the team we built runs it today.
Products hit ceilings; platforms raise them. If yours is pressing against one, the free diagnostic will tell you what the platform version would take, and whether you’re ready for it.
