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The product they couldn't hire for

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The situation. A large automotive company needed a new product built and launched, and the role it required was the kind that barely exists on the market: deep enough technically to build the thing, product-minded enough to know what to build, and business-minded enough to make it earn its keep. They had been trying to hire it. I came in instead.

What I found. The team wasn’t the problem. What was missing was the hybrid at the center: someone who could make the technical calls and the product calls as one decision instead of two meetings. Without that person, every choice needed a translator, and translated decisions are slow ones.

What we did. I became that role for as long as they needed it. I built the initial product hands-on with the team, made the architecture decisions with the business model in the room, and drove it through to launch. The goal was never to be the permanent answer. It was to get the product live and leave behind a team that knew how it all worked and why.

The result. The initial product was built, launched, and running with the team that helped build it. The company got to market without waiting for a unicorn hire, and the skillset they couldn’t find became something their own people had absorbed.


Some roles are easier to rent than to hire. If your roadmap is stuck behind a search for someone who doesn’t seem to exist, the free diagnostic will tell you what the work actually needs.