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The $5M rewrite, delivered for $500K

🔒 All case studies are anonymized: clients tell me things they'd never put on a website, and that's exactly how it should be. If we work together, your details get the same discretion.

The situation. An established platform that everyone was afraid to touch. Releases were slow and risky, delivery had ground to a crawl, and the plan on the table was a full rewrite: $5 million and years of parallel work while the old system kept running.

What I found. The $5 million wasn’t the price of what the business needed. It was the price of rebuilding everything, including features nobody had opened in years. When we listed what the business actually used and made money from, it was a much smaller system than anyone assumed.

What we did. We rebuilt that smaller system. A few strong engineers, shipping in pieces, no big cutover, no feature freeze. Customers never noticed the transition, which was the point.

The result. About $500K instead of $5 million. The same modern platform the big rewrite promised, the team ships quickly on it, and the company never had to bet itself to get there.


Most big rewrites are priced on fear. If you’re staring at one, the free diagnostic will tell you what you actually need to rebuild, and what you don’t.